Influencer marketing for global brands.
Creator selection, briefing and measurement handled end to end, reporting into the same place as your other channels rather than a separate spreadsheet.
Follower counts are the worst way to pick a creator.
Most disappointing campaigns were decided on reach, which is the one number that says least about whether anyone will buy.
Reach bought instead of relevance
A large audience that has no reason to care about your product costs more and converts worse than a small one that does.
The brief kills the creator
Hand someone a script and you get an ad their audience scrolls past. The reason it worked was that it sounded like them.
Nothing is actually measured
Without tracked links or codes, the campaign gets judged on likes, which tells you nothing about revenue.
What a campaign covers.
From picking creators to knowing what the campaign actually returned.
Creator selection
Chosen on audience fit and engagement quality rather than headline follower numbers.
Briefing
Clear on the message and the claims, loose on the delivery, because their voice is the thing you are paying for.
Contracts and disclosure
Usage rights and paid-partnership disclosure agreed in writing before anything is filmed.
Tracking and reporting
Tracked links and codes per creator, so you know which ones earned their fee.
Three steps, no mystery.
Start small, find the creators that work, then spend behind them.
Shortlist
Creators whose audience overlaps your buyers, checked for engagement quality rather than follower count.
Brief and run
A test round with a handful of creators, tracked individually so results are attributable.
Scale what worked
Repeat with the ones that returned, and put paid spend behind their content where the rights allow it.
Before you brief creators.
What people ask before running an influencer campaign.
Tell us who you are trying to reach.
One call. We will tell you whether creators are the right channel for it, or whether paid social gets there cheaper.